So you have started a web design business, and you are looking for the best web design marketing ideas to make sure you have a sea of leads flowing into your web design business.
Imagine attracting all the clients you need each month and establishing your web design business as teh leader in your city or country. With the right marketing strategies, you can start attracting your ideal clients.
What if you could do simple things each day to attract the website design clients that you want to work with and who can pay the prices that you want to and deserve to get paid for?
Are you ready to dive in and learn the 7 best web design marketing ideas?
Let’s get started.
What Are The 7 Best Web Design Marketing Ideas
I started my first online business in 2012 as an IIN health coach; I’ve had multiple businesses over the years and learned a thing or two about marketing. Ive been a web designer since 2020 and started as a front-end developer.
But enough about me, let’s get into the best web design marketing ideas. I just wanted to tell you a bit about me so you know you are in good hands regarding marketing, and I have years of experience to back me up.
Okay let’s get into the web design marketing ideas.
1. SEO(Search Engine Optimization)
The reason I want to kick this list of with SEO is because it is the absolute best idea for marketing a web design business.
Let me explain why and give you some facts and statistics.
SEO is the the Best Marketing Method for Web Design Businesses
With SEO, you can control what you market and how you market. SEO is the most cost-effective way to market your website design business because it will not only bring high-quality leads to your business but also bring in people looking for your services if SEO is done right.
Plus, you don’t have to spend money on ads or constantly be on the content, creating the hamster wheel that social media is.
With SEO, you won’t be measuring likes, saves, and comments. Instead, you will be measuring metrics that matter.
Also, once you start running and your traffic grows, you will gain more credibility and become a thought leader in your community.
Key Benefits of SEO for Web Design Businesses:
- Free, Organic Traffic – Unlike ads, SEO brings in continuous traffic with no ongoing cost. (Moz)
- High-Intent Leads – Clients searching for web design services are actively looking to buy. (Search Engine Journal)
- Builds Authority & Trust – Ranking high on Google establishes credibility. (Ahrefs)
- Long-Term Results – SEO efforts compound over time, unlike social media posts that disappear quickly. (Backlinko)
- Competitive Edge – A strong SEO presence sets you apart from designers who rely on word-of-mouth alone. (Semrush)
By optimizing your website for search engines, you ensure a steady flow of potential clients, making SEO the most sustainable and profitable marketing strategy for web designers.
To start with SEO, you can optimize your website’s on-page SEO first and then create content. Plan a content calendar outlining what you want to start posting and blogging about to attract your ideal web design clients.
2. Referrals
Referrals are one of the best ways to attract the best clients and, most often, the highest-paying ones. When clients come from referrals, they already have heard great things about you and your service.
So how do you build a refeall business ?
Start with friends and family!
Tell everyone you know you are in the web design business and taking on clients now. You will be surprised to find out how many in your network need websites.
3.YouTube
YouTube is an amazing way to land clients and heres why.
- Clients can see you and hear you speak. (this creates trust)
- Clients can see you working if you create tutorials.
- Clients can get to know you a bit more if you create longer videos.
With YouTube, you do need to take time to build up an audience. I’ve had four channels in the past 4 years and just started a new one, which is one for a personal brand I’m building.
You can use the YouTube search bar to find topics to create videos about and use Keywords Everywhere. It’s a Chrome extension you can use to find relevant keywords for topics your ideal audience might be looking for.
4.Pinterest
Unlike Instagram or other social media platforms, Pinterest is a visual search engine that works based on what people type into the Pinterest search bar and then finds relevant pins displayed for that search.
You can use Pinterest as a marketing tool for your business. I have helped clients market their jewelry brands and grow their businesses using Pinterest.
I am starting to do this for my brand too.
5.Google My Business
Setting up a Google My Business profile is a great way to get local leads, and I think it looks much more professional if a business has a Google My Business profile. I’m working on setting up mine as well.
You must meet some requirements to set up a Google My Business profile. You’ll be able to read more about these requirements here.
7. Linkedin
LinkedIn is an interesting web design marketing idea. It is a goldmine that is completely overlooked. I’ve landed clients from LinkedIn, and the nice thing about LinkedIn is that they found me.
I’ve been posting on LinkedIn and always have the”open to work” sign-on. Keeping it is a good idea because clients looking for designers might use LinkedIn search and have that setting on.
For Linkedin posting, I would post at least once a week. More is better, but at least one would be great.
That’s it! Those are my 7 Best Web Design Marketing Ideas that you can use as a website designer to land more clients.
-Silva
